Chemicals Sales & Marketing Toolbox
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These videos were recorded during the Chemicals Sales & Marketing Toolbox 2015 in Berlin.
For more information about the event, please visit the official Event Website
All Chemicals Sales & Marketing Toolbox Videos
Ansgar Wille
The Key to a Successful Commercial Transformation
Joerg Schneider
Custom Manufacturing: Offering Solutions to Client Problems
Edgar Mueller-Gensert
Solutions Have no Inherent Value – What Now? Transforming Salespeople into Trusted Advisors
Marie Cecile Dekker & Ellen Holmen
Commercial Excellence: From Awareness to Continuous Improvement
Bartel Van Herreweghe
Sales Enablement as a Marketing Strategy
Anne De Vos
The Value of Sales Channels: Which, When, How and to Whom?
Markus Hartung
Transformation from Vendor to Partner
Maria Wiltz
How to Build a Lasting Partnership with Customers?
Fernando Sanchez
Gain Your Customer’s Trust with Content Marketing
Peter Beichel
The Growing Importance of Sustainability for Chemical Providers
Dirk Gaebelein
What Happens When You offer More Than Just a Product – Following the 5 Marketing P’s
Haydn Boehm
Listening to the Voice of the Customer
Hanane Taidi
Engaging the Modern Customer
Christian Thamm
How Solvay’s Recycled Plastics Turned Green and Gave Value to Customers
Janene Liston
Value Pricing: Let’s Be Clear
Steve Laborda
Harmonizing and Sustaining the Pricing and Sales Process to Capture More Value
Joachim Becker
Consistency towards the Customer: March Pricing, Product Value and Brand Experience
Tony Jaillot
Emerging Markets: the Next Frontier?
Lukas von Hippel
Fight Where You Can Win
We’re All in This Together: Aligning Marketing & Sales Strategy
Panel Discussion | Day 1
Lessons Learned – Setting KPIs Based On
Panel Discussion | Day 1 | Stream 1
Innovative Marketing
Panel Discussion | Day 1 | Stream 2
Is It Possible to Prepare for the Unpredictable?
Panel Discussion | Day 2