Buy Access Now! Chemicals Sales & Marketing Toolbox
These videos were recorded during the 2016 Chemicals Sales & Marketing Toolbox in Berlin.
For more information about these events, please visit the official Event Website
All Videos & Presentations
Geoff Ramm
OMG Marketing
Steve Laborda
Profit Optimization Through Improved Pricing Management
David Marx
How can you re-think and re-create brands and ways of thinking?
Francois Scheffler
The Challenge of Integrating Digital and Traditional Marketing
Ian Rhodes
Make Your Marketing Matter!
Hans Goossens
Value Pricing in the Chemical Industry – the Most Powerful Lever to Profitability
Elias Lacerda
ROCE Model Thinking Behind Price Decision
Ian Tidswell
Pricing Decision Support Technology: When It Makes Sense, and When not.
Dirk Sandri
Ethical Pricing Strategy – How to Manage a Market in Panic Mode
Olivier Dallemagne
Decode the Formula or Superior Profit Growth in Chemicals
Freek van den Broek
E-commerce within DSM
Lukas von Hippel
Do Innovative Companies Exist?
Ian Rhodes, Peter Senior & Akin Ozkutan
Reflexions – How Things Changed in the Past Year – a Mirror for the Future?
Elias Lacerda, Ian Tidswell & Freek van den Broek
Discussion of the Century
Timo Kondziela
The Chemistry of Customer Retention
Robert Irwin
Margin Matters
Peter von Natzmer
Customer Orientation through Strategic Marketing
Joachim Becker
The Million $ Task: Setting Prices Right
Yannick Di Mondo
Hackathon: 90 Minutes to Fix Your Multichannel Marketing!
Haydn Boehm
Building a Chemist-friendly Website
Peter Senior
”New Lamps for Old”… How ‘Digital’ can allow us to Generate New Value from Old Business Models
Frederic Geoffrois
Survive to Cost-decrease Requests From Strategic Accounts: Focus on Value
Xavier Cardoso
The Water Challenge – The Water Opportunity