Tina Lai Liedtky
Vice President, Global Marketing & Product Development, Alere
Rocket Ships and Sinking Ships: Pragmatic Lessons in Commercializing Novel Technologies
Event: Medical Devices 3P Forum 2016, Miami
All Medical Devices 3P Forum Presentation
Francisco Miguel Triguerios
How to Create Marketing Disruptions in a Noisy, Very Competitive and Highly Regulated Healthcare Market Environment?